The amount grows. Before you go out of business, if you can't answer that one question, it's only a matter of time.
First and foremost, include your website (URL) and email address in all your current ad campaigns; in your business cards and other marketing your business with print material. Include your address ought to be consistent throughout your materials including fonts, colors, logo, tag line, etc.. Your customers will come to recognize your image and build a relationship. Include your URL on all your letterhead, envelopes, brochures, business cards, invoices, checks, fax coversheets, proposals, flyers, newsletters, media releases, and media kits. Let people know you have a method and information about your company's products and services can be seen at any time.
Study your competition. Search online for opponents. Pick the best 5 to 10 and try to ascertain their USP. Most will lack a USP, for these look for some of the features or services that they stress.
Your postcard copy should be sweet and short. A single line or two is often enough. You can use design to send a message. Experiment with patterns, colors, various typefaces and other filters and manipulations to make your text stand out as imagery in its own right. A large attention-getting headline with a field of offer copy and a bold call to action is fantastic for postcards.
Printers are primarily operations supervisors. They've a queue of jobs which they work through in the quickest but they still have quite a quantity. An experienced specialist will have the ability to give you a good estimate of exactly how long it will take their work queue to clean and visit their website print your work. A printer will be very honest and upfront about how long they will be taken by it, and they are always willing to work with you to get your job done when you need it.
Advertise in the local newspapers. 'Bargain hunter' and'Penny-pinching' ads work well to begin with, since they are low cost, go out to your entire local area and are read (believe it or not) by most people. You can also place ads on radio stations and your community TV stations.
Newsletters are still perfect tools. This is the best material to use, if you wish to get in contact with your customers in a personal level. Why don't you see what improvements it can provide to your company and try this material? Who knows? This may be the substance that will bring you.